3 Tips To Create A Unique Brand Personality
By: Tiffany Hopkins There’s no such thing as a boring brand. What, you say? My brand is a total snoozefest! How on earth do I get people to care about my not-so-interesting product? The answer is brand...
View Article3 Things You Need To Know About Today’s Facebook Announcement
by Tiffany Hopkins No time to tune in to today’s big Facebook announcement? No problem! We’ve got you covered. Here are the top three Facebook News Feed changes that matter most for your brand: 1)...
View Article3 Things The Fashion Industry Can Teach Your Brand About Vine
By Tiffany Hopkins Since Vine’s launch in January, the fashion industry has solidly established its presence on the social network. From launching a campaign, to giving fans exclusive behind-the-scenes...
View ArticleThe Secret to Your Next Successful Social Media Campaign
By Tiffany Hopkins If you build it they will come, right? If only it were that easy… The recipe for a successful social media campaign calls for a variety of ingredients. However, one key element is...
View Article3 Things To Consider When Choosing The Perfect Influencer
By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing...
View Article4 Reasons Why Your Brand Should Reconsider Tumblr
By Tiffany Hopkins Among the more prominent social networks, Tumblr is often overshadowed by Facebook, Twitter, and even Pinterest. However, as the old adage goes, “One man’s trash is another man’s...
View ArticleHow To Successfully Leverage Celebrities In Your Social Media Strategy
By Tiffany Hopkins Brands partnering with celebrities for endorsement deals is nothing new. What is new is the way brands are leveraging their celebrity relationships by incorporating them into their...
View ArticleHow To Use Tumblr To Build Your Brand Narrative
By Tiffany Hopkins In order to develop an ongoing relationship between your brand and your consumer–beyond a sporadic retweet or like–you need to provide regular, engaging content. This content should...
View Article3 Reasons To Stop Fearing Negative Brand Feedback
By Tiffany Hopkins As the saying goes, “The greatest risk is not taking any risks at all.” However, many times, the fear of negative feedback prevents us from moving forward with fresh, innovative...
View Article5 Startups Every Brand Should Have On Their Radar
By Tiffany Hopkins Do you have social media campaign fatigue? Symptoms usually include waking up in cold sweats at the thought of doing yet another sweepstakes, pin-to-win, or other semi-generic...
View ArticleThe 3 Most Important Things You Need To Know About Jelly
By Tiffany Hopkins I don’t think you’re ready for this Jelly…. And that’s okay. We’re here to help! Here are the three most important things you need to know about Twitter founder Biz Stone’s...
View Article3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign
By Tiffany Hopkins Relying on social media trends of old to make a splash during Fashion Week? As if! When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to...
View Article3 Reasons Why Facebook Should Still Be The Center Of Your Social Media Strategy
By Tiffany Hopkins Teens aren’t into it because their parents are on it. Marketers are bitter because they’re being forced to spend ad dollars to reach fans. Have you joined the anti-Facebook...
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